Roy Rasmussen

Copywriter, Ghostwriter, Technical Writer, Writer

Writing that gets results

Roy Rasmussen, coauthor of Publishing for Publicity and ghostwriter of two Amazon bestsellers, is a freelance copywriter who helps small businesses get more customers and make more sales. His specialty is helping experts reach their target market with a focused sales message. His most recent projects include books on cloud computing, small business management, sales, business coaching, social media marketing, and career planning.

Content Types

Article
Blog Post
Ebook
Press Release
Whitepaper
Website Copy

More Information

Green Bay, WI, USA | English

Publications

Technology is Bringing Mass Customization to Domestic Manufacturing

3D printing, recommendation engines, and enterprise and production software, and flexible manufacturing systems are some of the cutting-edge trends promoting mass customization.

Deciphering the FBI-Apple Mobile Encryption Debate – Byline – Roy Rasmussen

The San Bernardino shooting threw a spotlight on an ongoing battle between Apple and the FBI over encryption. Here's what you need to know about what the argument is about, the underlying technical issues, and the legal precedents at stake.

For Your Clients: 4 Things You Need to Know about Surround Sound

If you're thinking of installing a surround sound system, make sure you consider these four factors first.

3 Ways the Cloud Helps Win More Business

Learn how the cloud can help you increase your operational efficiency, deploy remote workers, and scale up your operations as needed.

Skully AR-1 Smart Helmet: Motorcycle Helmets Go High Tech

Cutting-edge high-tech helmets are providing motorcyclists with heads-up display, rear-camera viewing, GPS navigation, and on-board apps.

Cloud Computing Simplified for Small Businesses: Five Steps for Successful Cloud Office Automation

A practical business owner's guide to moving your infrastructure to the cloud and managing your operations from the cloud.

Top iPhone Apps for Managing Your Social Media Accounts

Social media is a primary tool for marketing, but managing multiple online profiles can be laborious. Here are some top iPhone apps for making it easier to manage your social media accounts.

15 Mobile Apps to Make Your Small Business More Efficient

Strategic use of mobile apps can vastly enhance your operational efficiency. Here are 15 apps to help you with productivity, file sharing, sales, payroll management, and accounting.

Sales Scripting Mastery: The 7-Step System for Consistently Delivering Successful Sales Presentations (The System Book 2)

In this sequel to his Amazon bestseller The System, acclaimed sales trainer Eric Lofholm reveals his secrets for using sales scripting to consistently deliver powerful presentations that get results.

Tips to Guide Your Seasonal Keyword Research

Customer Experience Management Strategies for Delivering Superior Service

How to increase your marketing performance by leveraging overlooked resources you already have.

The System: The Proven 3-Step Formula Anyone Can Learn to Get More Leads, Book More Appointments, and Make More Sales

In this Amazon bestseller, legendary sales trainer Eric Lofholm reveals his three-step system that anyone can use to get more leads, book more appointments, and make more sales.

Publishing for Publicity by Rasmussen, Roy, Hartsough, Marian. (Publicity Press,2010) [Paperback]

A step-by-step guide to writing a book, getting it published, and using it to publicize your business for more brand awareness and more sales.

Maximizing Your Mobile Marketing Results with Search and Beacons

How to improve your mobile lead generation and sales performance with search optimization and beacon marketing.

Use Event Marketing to Promote Small Business Sales

Event marketing is a time-tested way to jumpstart your sales. Here are five ways to create and promote sales events any time of year.

How to manage your startup finances more effectively

How startups can use smart financial planning to maximize revenue, minimize expenses, and automate financial tasks.

3 Family Businesses That Have Been Around for 100+ Years

How Brand Consistency Builds Better Customer Relationships

How delivering a consistent branding message can enhance your customers' experience and build their trust.

Running a Business in the Digital Era: A Decade of Changes

A look at how business management has been transformed by the digital revolution, e-commerce, digital branding, and omnichannel sales.

Avoid Repeating the Biggest Blunders In Business

Marketing errors, inexperienced mistakes, financial mismanagement, and unproductive innovations can cripple your business. Learn about these common mistakes and how to avoid them.

3 Tips to Build the Right Team for Your Small Business

How to effectively build your small business team by defining your recruiting strategy, attracting qualified candidates, and screening applicants to ensure the best hires.

ConverStations: Today's New Posts Archive

Today's small business owner is typically overworked, trying to run the whole company by themselves. Here's how to use outsourcing to save time and get more done with less work.

HR Management Strategies for Maximizing Employee Potential

Promoting employees within your organization can be the best way to close skills gaps and reduce turnover. Here are some proven strategies for spotting, motivating, training, and retaining talented workers.

3 Common Small Business Website Mistakes

In an e-commerce era, your web design is crucial for business success. Here are three of the most common business website mistakes, along with some tips on how to avoid them.

Your Decor Matters: Create an Office Space That Reflects Your Brand

The appearance of your office is an oft-overlooked part of your branding, and it also affects your productivity. Here are some keys to creating an office space that reflects your brand.

Small businesses: 5 steps to keep your cloud secure

5 essential tips to protect your company's cloud from hackers and malware.

Security Lessons to Learn From Last Year’s Major Data Breaches

What high-profile data breaches can teach small businesses about boosting their security.

How Encryption is Impacting Business Security

Learn how encryption is protecting payment processing and keeping stored data safe, and how to avoid some common, costly mistakes when using encryption.